Now, it seems to me that the powers that be have relaxed what I call 'bitchin' laws. I have no idea of the technicalities of all this but it seems that big corporate companies are relying ever-more on undermining their competition as part of their media marketing campaigns.
A few years ago I remember watching a Daz advert [the washing powder] - and part of the TV ad was a comparison with 'another leading washing powder brand'. No pointing-of-the-finger, no undermining, no plain cattiness. Just a focus on the Daz product.
Nowadays, all the supermarkets are claiming to be cheaper than each other and Boots has recently taken to bashing Superdrug.
I've kind of gone off on a tangent because what I actually wanted to talk about was the L'Oreal Telescopic Explosion mascara with the "new globe-brush". Well, except it's not new. Givenchy released phenomen'eyes mascara with exactly the same brush about a year ago now.
Mascara wands are the most protected [because mascaras are the best selling product of most make-up brands] and researched product of the majority of big cosmetic companies, so is L'Oreal going to get sued over this?! And more importantly, isn't it going to poke your eye out!?
