Saturday, 18 April 2009

The Power Of Tiffany&co


Tiffany & Co - a brand so famous that it has its own colour on the Pantone charts - Tiffany Blue, it's own movie - Breakfast at Tiffanys, and it's own song, again called Breakfast at Tiffanys. A very, very powerful brand, I'm sure you will agree.




The advertising campaigns are always classy, sleek and simple using that Estee Lauder model or with a small amount of company and focus on the product. The latest ad [seen in this weeks Grazia] is no different:




Presenting Tiffany Keys An intriguing invitation. A revealing discovery. A promise of adventure. A whispered romance. A question answered. A secret kept.




With the above pieces artfully displayed. It's a great message as it can be interpreted by the viewer in so many ways and the deliciously poetic [and ambiguos] text is lovely. Tiffany's is a brand that appeals to youngsters who want to buy a nice piece of jewellery at a not overly ridiculous [yet still designer] price, for couples looking for engagement gifts and for the more mature consumer who may have seen Breakfast at Tiffany's when it was actually in the cinema.




I'm completely in love with these necklaces, too. There is a variety of styles available, ranging from £80 for the basic key up to £11,500 for the top one and you can even create your own with a selection of chains to create something more personal.

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